Institutional Marketing Program Manager
Core
Manage and execute strategic marketing initiatives for Fisher Investments' Institutional Group, creating complex content and analytics-driven campaigns for foundations, pensions, and corporations.
Role type
Senior institutional marketing program manager
Builds
Global sales and service marketing plans, content series (interactive graphics, videos), and external social media posts
Domain
Financial services / Institutional asset management
Deliverable
product features
Required skills
Strategic marketing planning, project management, content creation, data analytics, cross-functional collaboration, MS Office, Adobe Creative Suite
Preferred skills
Experience with regionalization strategies, website auditing and UX optimization
Responsibilities
Lead high-impact annual projects and manage planning meetings; Develop customized marketing strategies based on regional and business needs; Create and curate content for external platforms like LinkedIn; Analyze analytics to inform content strategy; Manage production and distribution of content series including videos and charts; Audit and recommend updates for the company website
Seniority
Mid-level, hands-on IC