Digital Analytics Associate (University Communications)
Core
Develop and implement tactical communications plans, manage media monitoring and analysis for brand reputation, and produce marketing materials for a university.
Role type
Senior IC communications and digital analytics associate
Builds
Marketing plans, media monitoring reports, promotional materials, and brand awareness campaigns
Domain
Higher education + digital communications
Deliverable
product features
Required skills
Communications planning, Content marketing, Media monitoring and analysis, Writing, Editing, Event planning, Project coordination, Vendor relationship management, Digital advertising, SEO/SEM
Preferred skills
Media analysis tools (Meltwater, BuzzSumo, SimilarWeb), AI capabilities, Data visualizations, Dashboards
Technologies
Salesforce, Meltwater, BuzzSumo, SimilarWeb
Responsibilities
Generate creative approaches to promote subject matter; Write and edit publications, news releases, and web pages; Conduct media analysis and produce daily monitoring reports for leadership; Manage production of marketing materials and coordinate promotional events; Lead development and execution of marketing strategies across digital and traditional media; Measure campaign performance using KPIs and ROI analysis; Manage area budgeting and forecasting.
Seniority
Mid-level, hands-on IC
