Digital Marketing administrator
Core
Pilot digital acquisition strategy to generate qualified leads and convert them into new accounts while optimizing customer journeys and paid traffic across digital channels.
Role type
Digital Acquisition & Traffic Manager
Builds
Qualified leads, new customer accounts, and optimized digital traffic for Lyreco France
Domain
B2B/B2C Digital Marketing & Lead Generation
Required skills
Digital acquisition strategy, lead generation, paid media management (Google Ads, Microsoft Ads, Meta Ads), SEO & GEO, analytics tools (GA4, Search Console, Semrush), B2B/B2C traffic management
Preferred skills
International environment adaptability, professional English
Technologies
Google Ads, Microsoft Ads, Meta Ads, GA4, Search Console, Semrush
Responsibilities
Pilot digital acquisition strategy, optimize customer journeys and connected traffic, deploy and optimize paid acquisition campaigns, develop digital visibility via SEO/GEO, analyze results for continuous improvement
Seniority
Mid-Senior, hands-on IC