Digital Marketing Manager
Core
Lead and execute integrated digital marketing strategies to attract, engage, convert, and retain customers across the full digital mix, with a focus on CRM, lifecycle marketing, and paid media.
Role type
Senior Digital Marketing Manager (hands-on IC with team leadership)
Builds
Integrated digital campaigns, CRM journeys, website experiences, and organic growth initiatives for B2B/ecommerce customers
Domain
B2B / Ecommerce / Digital Marketing
Required skills
CRM and lifecycle marketing, email marketing, paid media (PPC/social), CMS management, SEO, content strategy, conversion optimization, GA4 analytics, agency management, people leadership
Preferred skills
HubSpot proficiency, B2B or ecommerce experience, driving license
Technologies
HubSpot, GA4, CMS, PPC platforms, Social Media platforms
Responsibilities
Plan and deliver integrated digital campaigns across multiple channels; Lead CRM and lifecycle marketing activity including segmentation and automated journeys; Support and optimize PPC and paid social campaigns; Manage website and digital customer journeys via CMS; Develop SEO, content, and organic social strategies; Analyze performance data to drive commercial outcomes; Lead, coach, and develop the Digital Marketing team
Seniority
Senior, hands-on IC with leadership