Senior Data Automation/Marketing Ops Lead (Digital Marketing)
Core
Design and oversee the global marketing technology stack and data platform ecosystem, acting as the bridge between Marketing and IT to enable real-time omnichannel journey orchestration and agentic automation.
Role type
Senior IC Marketing Operations Lead (MarTech Architect)
Builds
End-to-end MarTech ecosystem, Customer Data Platform (CDP), and intelligent data workflows for global digital acquisition.
Domain
Digital Marketing / MarTech / Data Infrastructure
Required skills
MarTech stack architecture, CDP implementation, CRM integration (Salesforce), Data warehousing (Snowflake, BigQuery), AI/ML & Generative AI deployment, Data governance & privacy (GDPR, CCPA), PRD creation, Agile program management
Preferred skills
Cross-functional leadership, Change management, Scaling technology solutions, Stakeholder management
Technologies
Salesforce, Snowflake, BigQuery, Generative AI, CDP, Marketing Automation
Responsibilities
Lead the MarTech council for vendor evaluation; Act as primary technical interface between Marketing and IT; Design and develop integrated MarTech ecosystem; Provide oversight for CDP development; Champion technical best practices for real-time data processing and AI deployment; Design scalable operational processes and SLAs; Enforce data quality and governance across acquisition processes.
Seniority
Senior, hands-on IC with strategic leadership