Federal Marketing Manager
Core
Drive pipeline growth and brand equity for Federal Civilian, FSI, and Department of War accounts through field/channel programs, event leadership, and AI-first Account-Based Marketing.
Role type
Senior Federal Marketing Manager (Field & Channel)
Builds
Joint pipeline generation plans with partners, compliant field events, and mission-aligned ABM content for government agencies.
Domain
Cybersecurity / Federal Government (B2G)
Required skills
Federal government market expertise, event planning and logistics, Account-Based Marketing (ABM), demand generation, budget management, MarTech proficiency, AI tool utilization, B2G value propositioning, channel partner management.
Preferred skills
Experience with Carahsoft, familiarity with federal procurement processes, ability to travel 30%.
Responsibilities
Execute field and channel programs to grow pipeline; manage end-to-end logistics for federal-compliant events; deploy tailored ABM strategies for high-priority accounts; analyze full-funnel metrics to optimize ROI; manage federal field marketing budget.
Seniority
Senior, hands-on IC