Solutions Marketing Specialist
Core
Lead local execution of LATAM priority campaigns and serve as a key marketing partner to the solutions team to influence the pipeline.
Role type
Senior B2B Solutions Marketing Specialist
Builds
Local marketing campaigns, partner co-marketing initiatives, and platform advocacy narratives for the Latin American market.
Domain
Cybersecurity / SaaS / Latin America
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, multi-channel campaign management, partner ecosystem management, data analysis, Spanish fluency, English proficiency
Preferred skills
Experience with downmarket strategies, understanding of Mexico market nuances
Technologies
Marketo, Eloqua, Salesforce
Responsibilities
Lead local execution of LATAM priority campaigns, execute micro-campaigns to address pipeline gaps, manage end-to-end lifecycle of programs from target selection to ROI reporting, drive platform advocacy narrative, implement partner co-marketing initiatives
Seniority
Senior, hands-on IC
