Solutions Marketing Specialist
Core
Lead local execution of LATAM priority campaigns and serve as a key marketing partner to the solutions team to influence the pipeline.
Role type
Senior B2B marketing specialist (LATAM)
Builds
Local marketing campaigns, partner co-marketing initiatives, and demand generation programs for cybersecurity solutions.
Domain
Cybersecurity / SaaS / Latin America
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, multi-channel campaign management, partner ecosystem management, data analysis, CRM proficiency, Spanish fluency
Preferred skills
Experience with downmarket strategies, knowledge of Mexican market nuances, event management
Technologies
Marketo, Eloqua, Salesforce
Responsibilities
Lead local execution of LATAM priority campaigns, execute micro-campaigns by solution to address pipeline gaps, implement and manage solution campaigns with local distributors and partners, manage end-to-end lifecycle of programs from target selection to ROI reporting, drive platform advocacy narrative, participate in solutions meetings and QBRs
Seniority
Senior, hands-on IC
