Sr. Regional Marketing Manager, NAM Center of Excellence
Core
Design, localize, and govern integrated marketing campaign strategies for North America, bridging global strategy with regional execution to drive demand generation.
Role type
Senior Regional Marketing Manager (Strategic Campaigns & AI)
Builds
Middle-of-Funnel (MOFU) programs, Account-Based Marketing (ABM) initiatives, and localized campaign playbooks for the North America market.
Domain
Cybersecurity / B2B Marketing
Deliverable
product features
Required skills
Campaign strategy design, Audience segmentation, Middle-of-Funnel (MOFU) program leadership, Account-Based Marketing (ABM), Generative AI (LLMs) for content/strategy, Predictive analytics, Salesforce, Demandbase, Tableau, Cross-functional influence
Preferred skills
Experience with MarTech AI stack, Deep understanding of customer journeys, Lead lifecycle management
Technologies
Salesforce, Demandbase, Tableau, Generative AI (LLMs), Bombora
Responsibilities
Develop comprehensive campaign strategies including audience segmentation and channel mix; Adapt and localize global campaign templates using Generative AI; Lead execution of MOFU programs and utilize AI-powered lead scoring; Provide strategic support for ABM and Database Marketing initiatives; Align campaign strategies with direct sales motion and BDR lead funnel; Establish a consulting model to enable field marketers; Report on campaign performance to global teams.
Seniority
Senior, hands-on IC
