Sr. Regional Marketing Manager, NAM Center of Excellence
Core
Design, localize, and govern integrated marketing campaign strategies for North America, bridging global strategy with regional execution to drive demand generation.
Role type
Senior Regional Marketing Manager (Strategic Campaigns & AI)
Builds
Middle-of-Funnel (MOFU) programs, Account-Based Marketing (ABM) initiatives, and localized campaign playbooks for the North America market.
Domain
Cybersecurity / B2B Marketing
Required skills
Campaign strategy design, Generative AI (LLMs) for content/strategy, Audience segmentation, Lead lifecycle management, ABM/DBM execution, Salesforce, Demandbase, Tableau, Cross-functional influence
Preferred skills
Predictive analytics, MarTech AI stack familiarity, Training/enablement development
Technologies
Salesforce, Demandbase, Tableau, Generative AI (LLMs), Bombora
Responsibilities
Develop comprehensive campaign strategies including audience segmentation and channel mix; Lead execution of MOFU programs utilizing AI-powered lead scoring; Provide strategic oversight for ABM and DBM initiatives; Localize global campaign frameworks for North America verticals; Act as a consulting resource for field marketers; Align campaign strategies with direct sales and partner motions; Report on campaign performance to global teams.
Seniority
Senior, hands-on IC
