Brand Manager
Core
Drive flawless execution of global brand and creative strategy, shaping perception and building brand equity for Palo Alto Networks' platform vision.
Role type
Senior Brand Manager (Global Brand & Creative)
Builds
Global brand campaigns, creative assets, and thought leadership content for a cybersecurity platform.
Domain
Cybersecurity / Enterprise Technology Marketing
Deliverable
product features
Required skills
Integrated digital campaign development, brand governance, creative strategy execution, cross-functional collaboration, brand health analytics, executive thought leadership, paid media management
Preferred skills
AI-first creative strategy, consumer journey mapping, ambiguity navigation
Technologies
None explicitly listed
Responsibilities
Lead execution of global innovative campaigns and programs; Drive integrated campaign and creative development against brand narrative; Ensure flawless execution of brand standards, visual systems, and tone of voice; Lead execution of executive thought leadership platform; Own brand health metrics including awareness, consideration, and sentiment.
Seniority
Senior, hands-on IC
