Global Strategic Alliances Marketing Manager
Core
Develop and execute global marketing programs for Global System Integrator (GSI) partners to drive demand, amplify thought leadership, and support joint go-to-market strategies.
Role type
Senior strategic marketing manager (partner ecosystem)
Builds
Integrated marketing campaigns, joint content (white papers, webinars), and demand generation programs for GSI partners
Domain
Cybersecurity / Strategic Alliances
Deliverable
product features
Required skills
Partner marketing strategy, program management, executive relationship management, ABM campaign orchestration, data-driven performance analysis, content co-creation
Preferred skills
AI tool utilization, agency management, SFDC/Allocadia/Tableau proficiency
Technologies
SFDC, Allocadia, G Suite, Asana, Ariba, Tableau
Responsibilities
Develop global marketing plans aligned with GSI business objectives; cultivate executive relationships with GSIs; participate in strategic business reviews to link marketing to pipeline targets; orchestrate integrated industry campaigns; co-create high-value strategic content; assess program effectiveness using data and AI
Seniority
Senior, hands-on IC