Global Strategic Alliances Marketing Manager
Core
Develop and execute global marketing plans and programs to accelerate growth with Global System Integrator (GSI) partners, driving demand and joint go-to-market strategies.
Role type
Senior strategic marketing manager (partner ecosystem)
Builds
Joint go-to-market strategies, integrated marketing campaigns, thought leadership content, and demand generation programs for GSI partners.
Domain
Cybersecurity / Strategic Alliances
Deliverable
product features
Required skills
Partner marketing, program management, executive relationship management, strategic planning, data-driven performance optimization, campaign orchestration
Preferred skills
AI tool usage, third-party agency management, ABM program execution, SFDC/Allocadia/Tableau proficiency
Technologies
SFDC, Allocadia, G Suite, Asana, Ariba, Tableau
Responsibilities
Develop global marketing plans aligned with GSI business objectives; cultivate executive relationships with GSIs to secure joint funding; lead marketing cadence meetings; connect marketing performance to pipeline targets in strategic reviews; orchestrate integrated campaigns and events; co-create strategic content with partners; assess program effectiveness using data and AI.
Seniority
Senior, hands-on IC
