SEM Strategist
Core
Lead and evolve paid search programs for Palo Alto Networks' global cybersecurity portfolio to capture high-intent demand and drive pipeline and revenue.
Role type
Senior SEM Strategist (B2B SaaS/Cybersecurity)
Builds
Regional paid search campaigns across Google Ads, Microsoft Ads, Naver, and Yahoo Japan for the JAPAC region.
Domain
Cybersecurity / B2B SaaS / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Microsoft Advertising (Bing), Google Search Ads 360 (SA360), Adobe Analytics, Tableau, Google Analytics, Excel/Google Sheets (pivot tables), B2B marketing strategy, campaign optimization, bidding strategies, keyword research, market intelligence, localization, stakeholder management, cross-functional collaboration, data analysis, strategic reporting, AI-driven search adaptation
Preferred skills
Naver, Yahoo Japan, regional campaign management (NAMS, EMEA, JAPAC), AI tools and automation platforms
Technologies
Google Ads, Microsoft Advertising, Google Search Ads 360, Adobe Analytics, Tableau, Google Analytics, Naver, Yahoo Japan
Responsibilities
Develop and execute regional search strategies aligned with business priorities; build, launch, and manage paid search campaigns across multiple markets; analyze campaign performance to uncover trends and competitive insights; translate insights into recommendations for content, messaging, and landing page strategy; partner with Product Marketing, Global Campaigns, and Sales teams to align search programs with product launches; collaborate with agency partners to ensure strong execution; continuously test new approaches in bidding, targeting, and creative; develop performance summaries and strategic insights for leadership.
Seniority
Senior, hands-on IC