SEM Strategist
Core
Lead and evolve paid search programs across Palo Alto Networks' global cybersecurity portfolio to capture high-intent demand and drive pipeline and revenue.
Role type
Senior SEM Strategist (B2B Cybersecurity)
Builds
Regional search strategies and paid search campaigns for global cybersecurity solutions
Domain
Cybersecurity / B2B SaaS
Required skills
Google Ads, Microsoft Advertising (Bing), Google Search Ads 360, data analysis, Excel/Google Sheets, Adobe Analytics/Tableau/Google Analytics, cross-functional collaboration, agency management, AI/automation tools
Preferred skills
Naver, Yahoo Japan, localization expertise, AIO/generative search experience
Technologies
Google Ads, Microsoft Advertising, Google Search Ads 360, Adobe Analytics, Tableau, Google Analytics, Naver, Yahoo Japan
Responsibilities
Develop and execute regional search strategies across JAPAC; build, launch, and optimize paid search campaigns; connect search performance to pipeline and revenue; analyze campaign data for trends and opportunities; influence content and landing page strategy; partner with Product Marketing, Field Marketing, and Sales teams; manage external agency partners; test new approaches in bidding, targeting, and creative; provide strategic insights for leadership reporting.
Seniority
Senior, hands-on IC
