Brand and Digital Marketing Manager
Core
Steward the Doherty Institute brand across all digital channels and touchpoints, driving data-informed strategies to support infectious disease research and impact.
Role type
Brand and Digital Marketing Manager
Builds
Digital presence, social media campaigns, EDM campaigns, website and intranet content
Domain
Higher Education / Infectious Disease Research
Deliverable
product features
Required skills
Digital marketing strategy, CMS management, CRM management, Social media management, Email marketing, Data analytics, Content creation, Stakeholder engagement, Risk management
Preferred skills
Experience in complex organisations, Scientific subject matter expertise
Technologies
Salesforce, WordPress, Canva
Responsibilities
Lead brand stewardship ensuring consistent application of core brand elements, Oversee website and intranet performance and content governance, Design and implement social media and EDM campaigns, Analyse digital channel performance and recommend improvements, Provide expert advice to senior leaders on communications strategy
Seniority
Mid-Senior, hands-on IC