Senior Email Strategist
Core
Architect and own the end-to-end lifecycle nurture strategy for the JAPAC region, moving prospects from awareness to decision through sophisticated, journey-aligned email communications.
Role type
Senior Manager, B2B Email Lifecycle Strategist
Builds
Multi-touch nurture flows, cross-channel intent campaigns, and automated personalization for JAPAC markets
Domain
Cybersecurity / B2B SaaS
Required skills
B2B Email Marketing strategy, Lifecycle marketing, Marketo, Salesforce, Intent data platforms (6Sense, Demandbase), Multi-Touch Attribution, A/B testing, Automation workflows
Preferred skills
AI/automation implementation, Predictive modeling, Cross-channel synergy
Responsibilities
Design sophisticated multi-touch flows aligned with customer journeys, drive pipeline velocity and revenue via email, ensure operational excellence in campaign execution, partner with Paid Media for cross-channel intent flows, sync with Global teams for regional content, lead A/B testing and innovation, implement AI-driven automation
Seniority
Senior, hands-on IC with strategic oversight