Market Brand Manager WF/WW
Core
Develop and execute end-to-end market plans for premium lifestyle brands (Waterford, Wedgwood, Royal Doulton, Royal Albert) in North America to drive business growth and sustain market leadership.
Role type
Senior Brand Manager (Wholesale)
Builds
Integrated brand strategies, annual brand plans, and retail/wholesale support materials for Vita Brands.
Domain
Luxury tableware, drinkware, and interior design (Wholesale)
Deliverable
product features
Required skills
Strategic planning, market analysis, consumer insights, cross-functional collaboration, media strategy, PR management, product assortment planning, stakeholder management, data-driven decision making, creative vision.
Preferred skills
Experience in large international organizations, ability to navigate dynamic environments, innovative marketing campaign development.
Technologies
None explicitly stated
Responsibilities
Lead creation and execution of comprehensive annual brand plans; Analyze market trends and competitive activities to enhance brand positioning; Collaborate with cross-functional teams for consistent brand messaging; Oversee local media strategies and manage PR activities; Support product assortment planning for local markets; Develop training content for retail and wholesale partners.
Seniority
Senior, hands-on IC