Senior Public Relations Executive (Luxury - Alcoholic beverage´s)
Core
Develop and execute integrated Public Relations and Influencer Marketing strategies for luxury alcoholic beverage brands.
Role type
Senior Public Relations Executive (Luxury)
Builds
Brand positioning, earned media coverage, and campaign impact for luxury clients.
Domain
Luxury goods, Alcoholic beverages, Lifestyle, Fashion, Beauty, Hospitality, Travel
Deliverable
client delivery
Required skills
360° Public Relations strategy, Influencer Marketing strategy, Media relations management, KOL management, Press event planning, Product launch execution, Budget management, Project coordination, Strategic proposal development, Performance analysis
Preferred skills
Established network in Lifestyle/Fashion/Beauty/Hospitality/Travel/Luxury industries
Technologies
None stated
Responsibilities
Develop media pitches, press releases, and briefing documents; Plan and execute press events and media activations; Identify and manage partnerships with influencers and vendors; Monitor media coverage and provide actionable insights; Prepare client presentations and campaign reports.
Seniority
Senior, hands-on IC