Senior Manager, Global Product Marketing, Fragrance
Core
Shape the future of fragrance by blending innovative marketing strategies with product excellence to deliver standout results and drive growth.
Role type
Senior Manager, Global Product Marketing
Builds
Premium and new project fragrance portfolio launches
Domain
Beauty / Fragrance
Deliverable
product features
Required skills
global brand building, product launch leadership, whitespace analysis, performance reporting, consumer insights, strategic planning, cost and margin management, cross-functional collaboration, data analytics, trend analysis
Preferred skills
prestige fragrance experience, cultural fluency, storytelling, presentation, influencing, trend hunting
Technologies
CMI, trend reports, regional and retailer data
Responsibilities
Strategically support the development of a 3-year rolling product launch calendar; Develop elevated brand stories and innovation narratives; Deliver breakthrough innovations grounded in whitespace analysis and consumer insights; Partner in shaping the strategic direction of the olfactive portfolio; Work with Director to manage cost and margin goals; Collaborate with cross-functional teams to ensure successful product launches; Support development of comprehensive product marketing strategies; Conduct rigorous analysis of internal fragrance initiatives to identify trends; Monitor and adapt marketing strategies based on consumer feedback and market trends.