Creative Director Luxury, T Brand Studio
Core
Lead creative storytelling and concepting for luxury advertisers within The New York Times platform, bridging journalism and advertising to create brand-defining content.
Role type
Senior independent contributor creative director (luxury)
Builds
Branded content, custom audio, and video storytelling for luxury brands
Domain
Luxury fashion, high jewelry, watches, home goods, beauty; Media and advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Luxury industry expertise, creative concepting, client relationship management, cross-functional collaboration, strategic thinking, visual aesthetics, multi-medium execution, industry trend fluency
Preferred skills
Experience in entertainment or general market categories
Technologies
Print, digital, video, social media platforms
Responsibilities
Craft creative storytelling solutions to meet luxury advertisers KPIs; Lead development of conceptual frameworks for luxury projects; Decipher creative briefs to deliver elevated concepts; Partner with Sales and Strategy to navigate client structures; Mentor design team members on luxury projects; Provide objective critiques of creative work; Present to executive-level stakeholders; Remain current on luxury industry trends and business shifts