Sr. Growth Marketing Manager
Core
Design and execute integrated demand generation programs to drive qualified pipeline and revenue growth for U.S. banks and credit unions.
Role type
Senior Individual Contributor Growth Marketing Manager
Builds
Multi-channel demand generation campaigns, ABM strategies, and nurture streams
Domain
B2B SaaS / Financial Technology
Required skills
Demand generation strategy, Account-based marketing (ABM), Marketing automation (Salesforce Pardot), Multi-channel campaign management, Data analysis (MQLs/SQLs/ROI), B2B buyer journey management, Cross-functional collaboration
Preferred skills
FinTech or banking technology experience, ABM platforms (Terminus, Demandbase, 6sense), Attribution modeling, Budget forecasting, Team mentoring
Technologies
Salesforce Pardot, Terminus, Demandbase, 6sense, CRM systems
Responsibilities
Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events; Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix; Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors; Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness; Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes; Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback; Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models; Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns; Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations; Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies; Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems; Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance
Seniority
Senior, hands-on IC