Marketing Automation Product Manager (H/F)
Core
Functional owner of the Imagino Marketing Automation platform enabling scalable, personalized multi-channel CRM campaigns and client journeys across Europe and the Swiss Region.
Role type
Marketing Automation Product Manager
Builds
Scalable marketing automation platform capabilities and client journey orchestration
Domain
Luxury retail (Chanel) / Marketing Technology
Deliverable
production ML models | product features
Required skills
Marketing Automation platform expertise, CRM campaign management, product roadmap ownership, stakeholder influence, cross-functional collaboration, data privacy compliance, journey orchestration, multi-channel activation
Preferred skills
Imagino platform experience, Master's degree, privacy/legal exposure, AI-enabled CRM capabilities
Technologies
Imagino, CRM platforms, multi-channel marketing tools
Responsibilities
Define and maintain functional standards for campaign configuration and journey testing; Own and maintain the product roadmap and backlog; Translate business requirements into functional specifications and user stories; Coordinate end-to-end delivery with Platform Tech; Support Campaign Managers in designing and implementing automated campaigns; Drive continuous improvement of Marketing Automation ways of working
Seniority
Mid-Senior, hands-on IC
