Digital Insights Manager
Core
Drive sales, mitigate redemptions, and promote Fidelity's brands by deploying Martech solutions to enhance customer experience and optimize digital campaigns.
Role type
Senior Digital Insights Manager (Marketing Analytics)
Builds
Digital marketing tools, tracking/reporting capabilities, first-party audiences, and data-driven campaign execution.
Domain
Financial Services / Digital Marketing & Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital analytics, A/B and multivariate testing, data visualization, SQL, Adobe Analytics, Adobe Target, Adobe Experience Platform, Tableau, Google Data Studio, Tag management, Data strategy
Preferred skills
Decibel, Medallia, Salesforce, Snowflake, Marketo, JavaScript, Big data environments, Project management
Technologies
Adobe Analytics, Adobe Target, Adobe Experience Platform, Optimizely, Tableau, Google Data Studio, Ensighten, Adobe Launch, Decibel, Medallia, Salesforce, Snowflake, Marketo
Responsibilities
Analyze campaign performance across multiple channels; Build tracking and reporting capabilities; Create first-party audiences; Collaborate on measurement plans and dashboards; Plan and execute A/B and multivariate tests; Guide development of new digital experiences; Identify industry trends; Partner with technology, analytics, and compliance teams; Execute end-to-end campaigns; Advise on automation and AI projects; Conduct ongoing digital trend research.
Seniority
Senior, hands-on IC with strategic leadership
