Paid Social Manager, Investly
Core
Drive performance through content, audience strategy, and platform innovation to lead mobile app user acquisition campaigns.
Role type
Senior IC Paid Social Manager (Mobile Acquisition)
Builds
Mobile app installs, registrations, onboarding completion, and meaningful in-app engagement for Fidelity's investment portfolios.
Domain
Financial Services / Mobile App Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, audience segmentation, mobile app campaign management, budget management, agency partner management, data analytics, creative testing, performance marketing KPIs, mobile attribution, deep linking, retargeting
Preferred skills
Financial services sector experience, emerging platform innovation, executive presentation skills
Technologies
Meta, LinkedIn, TikTok, YouTube, Reddit, Snapchat, Google Ads/DV360, Adobe Analytics, mobile attribution platforms, SDK/event tracking
Responsibilities
Develop platform-specific paid social strategies and tactics; optimize mobile app acquisition campaigns across multiple channels; manage budgets and pacing; collaborate with Product, UX, and Analytics teams; reconcile billing and payments; support annual business plan execution.
Seniority
Mid-Senior, hands-on IC