Senior Director, Demand Generation
Core
Lead full-funnel multi-channel marketing campaigns to strengthen brand position, engage target audiences, and grow customers through measurable activities.
Role type
Senior Director, Demand Generation
Builds
High-quality sales pipeline via omnichannel strategies, ABM programs, and marketing events
Domain
B2B Marketing, Enterprise SaaS/Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Full-funnel campaign strategy, Account-Based Marketing (ABM), Sales enablement & alignment, Field marketing & events management, Marketing operations & reporting, Team leadership & hiring
Preferred skills
MBA, Cross-functional team leadership in matrixed organizations, Executive-level data reporting, AI marketing workflows, Modern martech stack proficiency
Technologies
Salesforce, Demandbase, Seismic, Demandbase
Responsibilities
Own full-funnel marketing strategy integrating AI-driven insights; Build and scale strategic ABM programs; Partner with Sales leadership to establish SLAs and enablement; Direct strategy and budget for trade shows and webinars; Optimize martech stack and ensure data hygiene; Hire, mentor, and lead a high-performing marketing team
Seniority
Senior Director, strategic leadership & team management