Director, Demand Generation
Core
Own the strategy, development, and execution of integrated marketing campaigns to fuel the pipeline and drive business growth for Equifax.
Role type
Director, Demand Generation
Builds
Integrated marketing campaigns (email, webinars, events, social, trade pubs) and sales enablement tools
Domain
B2B Marketing / Financial Services
Deliverable
product features
Required skills
Campaign strategy & execution, ABM approaches, Data analysis & reporting, Cross-functional collaboration, Budget management, Content messaging alignment, Sales enablement, Technical system literacy (Salesforce, Pardot, Demandbase, Google Suite)
Preferred skills
Generative AI & AI agents usage, Marketing to HR personas
Responsibilities
Define campaign plans, channels, and timelines; Collaborate with content teams on messaging; Translate complex data into executive-level ROI reports; Empower BDR and Sales teams with insights and tools; Manage campaign deliverables within budget and quality standards
Seniority
Director, strategic leadership & execution