Field Marketing Manager, Americas
Core
Owns the regional marketing plan for the Americas, orchestrating a portfolio of Sales-prioritized account, industry, customer-expansion, and event-led programs to drive pipeline growth.
Role type
Senior Field Marketing Manager (Americas)
Builds
Regional marketing plans, activation calendars, and coordinated local actions for strategic accounts and priority segments.
Domain
B2B Field Marketing, ABM, Demand Generation, Automotive, Aerospace & Defense, Energy, Enterprise, Telecommunications, Industrials & Robotics, Medical technologies.
Deliverable
product features
Required skills
B2B Field/Regional/ABM/Demand/Strategic Event/Revenue marketing experience, Enterprise Sales partnership, Multi-channel account program coordination, CRM and marketing-automation literacy, Project management, Stakeholder influence, Commercial judgment.
Preferred skills
Experience in cloud/infrastructure, embedded/industrial/edge technical markets, Workshop and executive program orchestration.
Technologies
CRM, Marketing automation platforms, Account data tools.
Responsibilities
Build and maintain the Americas regional marketing plan and quarterly priorities; Prioritize a manageable portfolio of named strategic accounts and drive bespoke activation for Tier 1 accounts; Co-own regional ABM orchestration with Demand Generation; Activate approved global industry and demand programs locally; Coordinate interventions for priority accounts including workshops, pre-sales sessions, and event activation; Provide actionable regional insight on buyers, competitors, and program performance.
Seniority
Senior, hands-on IC
