CRM Marketing Manager
Core
Own CRM strategy, execution, and performance for B2B, B2C, and B2E initiatives across US and Europe, driving activation, retention, and conversion through automation and AI.
Role type
CRM Marketing Manager
Builds
CRM campaigns, automation workflows, landing pages, and campaign assets
Domain
Music publishing and education (B2B/B2C)
Required skills
CRM strategy, lifecycle campaign management, A/B testing, audience segmentation, trigger-based communications, cross-functional coordination, data analysis, localization, HubSpot, Bloomreach, Dotdigital
Preferred skills
AI automation, HTML, push notifications, in-web alerts, WhatsApp
Technologies
HubSpot, Bloomreach, Dotdigital
Responsibilities
Build and execute CRM strategy for US and EU markets; Own CRM KPIs, reporting and performance improvements; Launch and optimize campaigns across email, push, in-web and other CRM channels; Improve activation, retention, conversion and win-back metrics; Manage CRM backlog, prioritize hypotheses and run A/B tests; Coordinate campaign creation with copywriters, designers and internal teams; Build and update landing pages, product pages and campaign assets; Introduce automation and AI-driven workflows; Improve audience segmentation, trigger chains and contact management
Seniority
Mid-level, hands-on IC