Head of Digital Marketing
Core
Own and scale digital marketing strategy across paid media, SEO, website, email, and ABM to drive awareness, demand, and pipeline for an AI cybersecurity company.
Role type
Head of Digital Marketing (Leadership)
Builds
Digital marketing engine, demand generation programs, and optimized digital properties
Domain
Cybersecurity / AI / SaaS
Required skills
Digital marketing strategy, demand generation, paid media, SEO, marketing automation, email marketing, web/CRO, budget management, marketing technology stack, KPI definition, funnel analysis, project management, agency/vendor management
Preferred skills
Building marketing functions from scratch, AI tools for marketing, account-based marketing (ABM)
Technologies
HubSpot, Marketo, Salesforce, GA4
Responsibilities
Own and scale digital marketing strategy; Build and manage digital marketing budget; Lead demand generation programs end-to-end; Own website and digital properties as growth engine; Define, track, and report on KPIs; Manage marketing technology stack; Partner with Brand and Content; Stay ahead of digital trends and AI tools; Manage agencies and external partners
Seniority
Senior, hands-on leadership
