Senior Product Marketing Manager
Core
Define buyer personas and journeys, build go-to-market strategy, and own product positioning/messaging for mid-market digital marketing agencies to drive pipeline and adoption.
Role type
Senior Product Marketing Manager (Verticals)
Builds
Go-to-market motion, messaging frameworks, and enablement assets for specific product domains. (via careerplan.io/jobs/F6-005-D3-F66-senior-product-marketing-manager-at-teamworkcom)
Domain
B2B SaaS (Professional Services Automation)
Deliverable
product features
Required skills
B2B SaaS marketing strategy, pipeline ownership, sales enablement, data literacy, AI tooling
Preferred skills
Mid-market agency experience, direct buyer research, segment/product marketing hybrid background
Technologies
AI tools for research and content synthesis
Responsibilities
Define buyer personas and customer journeys; own end-to-end solutions narrative and messaging; set and report on segment/product pipeline goals; build playbooks and run enablement sessions.
Seniority
Senior, hands-on IC