Content Marketing Manager
Core
Develop and oversee B2B SaaS content strategy and operating infrastructure for mid-market segments, linking content to pipeline and revenue.
Role type
Senior Content Marketing Manager (Strategy & Operations)
Builds
Content engine (editorial board, calendar, measurement framework, intake process, repository) and strategic content pillars for mid-market buyers. (via careerplan.io/jobs/F6-005-96-27D-content-marketing-manager-at-teamworkcom)
Domain
B2B SaaS / Professional Services Automation
Required skills
B2B SaaS marketing strategy, mid-market segment targeting, content process design, cross-functional stakeholder management, commercial metrics definition, AI content utilization, editorial judgment, brand consistency management
Preferred skills
Experience with upmarket motion, experience building GTM enablement programs
Technologies
DAM, content repositories, editorial planning tools
Responsibilities
Develop content strategy for mid-market segments; oversee native and third-party content creation; design and roll out content engine structure; measure content success against pipeline and revenue; maintain brand consistency; enable sales and marketing teams to use content effectively.
Seniority
Senior, hands-on IC