Content Marketing Manager
Core
Develop and execute a content strategy to position the company as a thought leader in AI-driven resource planning, creating blog posts, whitepapers, case studies, and email campaigns.
Role type
Content Marketing Manager
Builds
Content assets (blogs, whitepapers, case studies, eBooks, email campaigns) for an AI-powered Personal & Entrepreneurial Resource Planner
Domain
SaaS / AI / Personal Productivity
Deliverable
product features
Required skills
Content strategy, storytelling, SEO optimization, keyword research, data analysis, CMS management, editorial workflow management
Preferred skills
Email marketing, influencer collaboration, guest blogging
Technologies
Google Search Console, Ahrefs, SEMrush, Moz, WordPress, Mailchimp, HubSpot
Responsibilities
Develop and execute content strategy aligned with business goals; Write, edit, and manage high-quality content assets; Conduct keyword research and SEO optimization; Collaborate with cross-functional teams to create content assets; Manage content calendar for consistent publication; Analyze content performance metrics to optimize engagement and conversions; Research industry trends and competitor content; Work with external writers and influencers to expand reach.
Seniority
Mid-level, hands-on IC