Head of Marketing
Core
Build marketing function from ground up for ultra-low-latency FX connectivity and trading technology serving global banks and market makers.
Role type
Head of Marketing (B2B)
Builds
Brand narrative, content programs, demand generation campaigns, SaaS launch, website experience, PR/AR programs
Domain
Financial Technology / Capital Markets (via careerplan.io/jobs/E5-00E-F8-374-head-of-marketing)
Deliverable
product features
Required skills
B2B marketing strategy, brand positioning, content-led demand generation, GTM planning, stakeholder alignment with Sales/Product, marketing technology stack management, budget ownership
Preferred skills
FX/e-trading domain knowledge, SaaS/platform product launches, regulated environment experience, international go-to-market (US/APAC)
Responsibilities
Define core story and message framework, develop brand voice, create content programs and campaigns, manage website experience, align with sales on pipeline and collateral, execute PR and analyst relations, select marketing tech stack
Seniority
Senior, hands-on IC