Growth Marketing Lead (B2B SaaS & Payments)
Core
Own the full digital journey from positioning and website to content, distribution, and acquisition funnels for a high-scale payment orchestration platform.
Role type
Senior hands-on IC Growth Marketing Lead (B2B SaaS & Payments)
Builds
Scalable marketing engine, acquisition funnels, and qualified pipeline for payment orchestration products.
Domain
B2B SaaS, FinTech, Payments, Payment Orchestration
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B SaaS marketing, FinTech/Payments domain expertise, SEO, content strategy, conversion rate optimization, marketing automation, analytics & attribution, AI tooling, copywriting, independent operation
Preferred skills
Payment orchestration experience, high-growth startup background, PR/media relations, executive thought leadership, network in payments ecosystem
Technologies
HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, ChatGPT, Claude, Perplexity, Cursor
Responsibilities
Own product website as core acquisition channel; build and operate content engine (blog, guides, case studies); manage social media and executive presence; execute SEO and AI discovery strategies; build and optimize acquisition funnels; own marketing analytics and experimentation; implement AI-first marketing operations
Seniority
Senior, hands-on IC