Head of Marketing – Spain
Core
Lead overall marketing strategy and execution for William Hill and 888 brands in the Spanish market, driving customer acquisition and brand growth across digital channels.
Role type
Senior marketing leader (Head of Marketing)
Builds
Digital marketing campaigns, brand initiatives, and customer acquisition strategies for iGaming and sports betting products
Domain
iGaming / Sports Betting / Digital Marketing (via careerplan.io/jobs/E2-001-7A-D6F-head-of-marketing-spain)
Required skills
Digital marketing strategy, performance marketing, brand positioning, budget management, external agency management, stakeholder management, analytical skills, project management, native Spanish, fluent English
Preferred skills
Regulated iGaming experience, agency experience, media planning and buying, CRM and attribution tools
Technologies
Google Analytics, performance dashboards, CRM tools, attribution tools
Responsibilities
Define and execute marketing strategy for the Spanish market, drive customer acquisition growth, manage marketing budget and ROI, lead and coordinate the marketing team, act as primary contact for external agencies, identify and negotiate marketing partnerships, execute local brand strategies, collaborate with cross-functional teams, oversee campaign production and localization, optimize customer journeys, monitor competitor activity, analyze business performance, lead market reporting, support PR and public affairs
Seniority
Senior, hands-on IC with leadership responsibilities