Marketing Manager - LATAM
Core
Develop and execute localized, culturally relevant marketing strategies to grow market share and revenue across Spanish-speaking Latin American markets.
Role type
Regional Marketing Manager (LATAM)
Builds
Multichannel marketing campaigns (CRM, Paid Social, SEM, SEO, organic social) for a medical education and clinical decision support SaaS platform.
Domain
Healthcare SaaS / Medical Education
Deliverable
product features
Required skills
Multichannel marketing strategy, Localized messaging adaptation, Data-driven campaign optimization, Cross-functional collaboration, Project management, Market analysis
Preferred skills
Portuguese language proficiency
Technologies
Meta, WhatsApp, CRM, SEM, SEO
Responsibilities
Adapt global messaging to local cultural and linguistic contexts, Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, Monitor and optimize campaigns using data to drive acquisition, activation, and retention, Own end-to-end project management and collaborate cross-functionally with global teams.
Seniority
Mid-level, hands-on IC
