HEAD OF MARKETING
Core
Lead the Italy Marketing team (7 FTE) and own the entire marketing function for the Italian market, focusing on B2C acquisition and growth.
Role type
Head of Marketing (B2C focus)
Builds
B2C customer acquisition, growth, and brand presence in Italy
Domain
B2C Marketing, Performance Marketing, Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2C marketing strategy, performance marketing, team leadership, budget management, data analytics, CRM lifecycle marketing, SEO, brand positioning, AI fluency
Preferred skills
Cross-functional collaboration, stakeholder management
Technologies
Google Ads, Meta, GA4, GTM, CRM, AI tools
Responsibilities
Define and execute Italy marketing strategy to meet acquisition and growth targets; manage annual budget and KPIs; lead and develop a 7-person team; optimize paid media campaigns and organic growth initiatives; oversee CRM, creativity, and brand consistency; implement AI use cases for efficiency and productivity.
Seniority
Senior, hands-on IC with people leadership