Field & Partner Marketing Manager
Core
Plan and execute field marketing programs, conferences, webinars, and partner activities to generate pipeline and increase visibility for a cybersecurity company across North America.
Role type
Field & Partner Marketing Manager
Builds
Industry conferences, executive events, partner campaigns, and regional programs
Domain
Cybersecurity / B2B SaaS
Deliverable
product features
Required skills
Field marketing, Partner marketing, Channel marketing, Demand generation, Event management, CRM/marketing automation, Project management, Pipeline generation
Preferred skills
None stated
Technologies
HubSpot
Responsibilities
Plan and execute field marketing programs, conferences, webinars, executive events, and partner activities; Develop and manage joint marketing initiatives with channel partners, MSSPs, resellers, and technology alliances; Partner closely with Sales and Channel teams to drive pipeline generation, partner engagement, and demand creation; Manage events and campaigns end-to-end, including planning, budgets, vendors, logistics, content, and execution; Measure program performance, track ROI, and optimize activities based on business results; Collaborate with Product Marketing, Content, and Design to create compelling campaigns and marketing assets; Identify new opportunities, partnerships, sponsorships, and industry events that support growth.
Seniority
Mid-Senior, hands-on IC
