Employer Brand & Talent Marketing
Core
Building and leading Employer Branding, Talent Marketing, People Analytics, and Internal Communications capabilities for Cross River Israel.
Role type
Senior Employer Brand & Talent Marketing Manager
Builds
Scalable employer branding programs, digital presence, recruitment campaigns, and internal communication channels.
Domain
Financial Technology (Fintech) / Human Resources
Deliverable
product features
Required skills
Employer branding strategy, talent marketing, people analytics, internal communications, content creation, campaign management, stakeholder partnership, project management, AI tool adoption, data-driven decision making
Preferred skills
Experience in high-growth technology global companies
Technologies
AI tools, digital platforms, HR dashboards
Responsibilities
Develop and execute Israeli employer brand strategy; own and improve digital employer presence; lead recruitment marketing campaigns; build relationships with universities and external partners; manage participation in recruitment events and conferences; measure branding effectiveness with KPIs; design HR dashboards and workforce analytics; analyze talent marketing trends; leverage AI for HR processes; manage employee communication channels; lead internal communications and All Hands events.
Seniority
Senior, hands-on IC