Digital Marketing Manager
Core
Own the digital acquisition engine for cybersecurity products, managing paid media, website optimization, content syndication, email nurtures, organic search, and social media.
Role type
Senior Digital Marketing Manager (B2B Cybersecurity)
Builds
Marketing website, paid media campaigns, content syndication programs, email nurture flows, organic search visibility, social media presence
Domain
Cybersecurity / B2B Technology
Required skills
B2B digital marketing strategy, paid media management (search/display/social), website ownership & CRO, SEO (including AI-driven search), marketing automation, CRM management, cybersecurity product marketing
Preferred skills
CMS platforms (Webflow, WordPress, Contentful), A/B testing tools, content syndication vendors, intent data platforms, CTV/YouTube campaign execution
Technologies
HubSpot, Salesforce, Google Ads, LinkedIn Ads, SEO tools, Marketing Automation Platforms
Responsibilities
Plan, launch, and optimize paid search and display campaigns; Build and maintain the marketing website roadmap and execute CRO programs; Manage vendor relationships for content syndication; Build and optimize email nurture programs; Own organic visibility strategy and execute SEO initiatives; Run the company's social media presence and editorial calendar (via careerplan.io/jobs/BA-005-9E-276-digital-marketing-manager-at-onyx-security)
Seniority
Senior, hands-on IC
