Senior Director Gaming - Measurement and Insights
Core
Define and execute a unified measurement and insights strategy to deliver revenue via ROI measurement and shape the future of the gaming advertising industry.
Role type
Senior Director, Measurement and Insights
Builds
Unified measurement strategy, product recommendations, and high-performing analytics teams
Domain
Gaming advertising, digital media, CTV
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Full funnel measurement, econometric modeling, causal inference, MMM, MTA, team leadership, matrixed organization navigation, gaming/CTV ecosystem knowledge
Preferred skills
AI in measurement, attention measurement, primary/secondary research design, third-party data implementation
Technologies
MMM, MTA, third-party data tools
Responsibilities
Engage with clients at a senior level on measurement topics; champion customer measurement needs with gaming studios and platforms; translate measurement outcomes into product recommendations; manage and develop a team of researchers and analytics professionals; ensure operational rigor and SLAs with stakeholders; act as an industry thought leader on measurement.
Seniority
Senior Director, strategy & mentorship
