Advertising Effectiveness Lead
Core
Define measurement strategy and frameworks to show brands the impact of advertising on the app, translating data into recommendations and sales tools.
Role type
Advertising Effectiveness Lead (Measurement Strategy & Analytics)
Builds
Measurement frameworks, campaign studies, reporting packages, and dashboards for brand campaigns.
Domain
Digital Advertising, Media Research, Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advertising measurement, media research, marketing science, analytics, brand lift studies, survey research, attribution, campaign effectiveness methods, data visualization, stakeholder management, commercial tool development
Preferred skills
Experience with publishers/platforms/agencies, privacy compliance, market trend analysis
Technologies
Survey platforms, attribution tools, data visualization tools, measurement platforms
Responsibilities
Define measurement strategy for brand campaigns, establish frameworks for reach/frequency/engagement/brand lift, lead campaign studies, translate data into reporting and recommendations, build repeatable measurement packages, partner with Ad Ops/Product to improve data quality, manage external research vendors, set standards for study design and privacy, train commercial teams.
Seniority
Mid-Senior, hands-on IC
