Paid Search Strategist
Core
Manage paid search campaigns across Google and Bing to attract qualified traffic and improve ROI for clients.
Role type
Paid Search Strategist
Builds
Client paid search campaigns and performance reports
Domain
Digital Marketing / Paid Search
Deliverable
product features
Required skills
bid management, keyword research, ad copywriting, A/B testing, audience targeting, conversion tracking, attribution modeling, data analysis in Excel/Sheets
Preferred skills
experience in agency or fast-paced environment, creative thinking, adaptability
Technologies
Google Ads, Microsoft Ads, Google Analytics, Google Ads Keyword Planner, Excel, Google Sheets
Responsibilities
Support setup and performance management of client paid search campaigns; research keywords and analyze competitors; write paid search ad copy; identify new keywords, ad groups, and campaigns; monitor client ad spend against budget targets; improve campaign performance through testing and adjustments; prepare performance reports with insights and recommendations; keep up with industry trends and platform updates.