Custom Software Engineering Sr Analyst
Core
Manage and optimize end-to-end marketing campaigns, ensuring technical accuracy, data integrity, and compliance across multiple channels. (via careerplan.io/jobs/AIOC-S01657833-1-custom-software-engineering-sr-analyst-at-accenture)
Role type
Senior Marketing Operations Analyst (Campaign Management)
Builds
Marketing campaigns, customer journeys, and automation workflows
Domain
Digital Marketing / Marketing Technology
Deliverable
product features
Required skills
Eloqua, Adobe Campaign Classic, SQL, JavaScript, HTML, CSS, Data Analysis, A/B Testing, Journey Automation, Compliance
Preferred skills
UX/UI Design principles, Digital Marketing strategy, Ticketing/Request management tools
Responsibilities
Review campaign requirements and specifications; Execute quality assurance testing across channels; Validate data integrity and audience segmentation; Test customer journey automation workflows; Ensure compliance with data privacy and anti-spam laws; Optimize campaign performance through insights and A/B testing; Document testing processes and results.
Seniority
Senior, hands-on IC
