Marketing Strategy & Operations Manager
Core
Own the full technical and analytical foundation for marketing campaigns, measuring performance, and improving efficiency across a multi-product portfolio (ATS, HRIS, Onboarding).
Role type
Senior individual-contributor marketing strategy & operations manager
Builds
Marketing dashboards, tracking systems, automation workflows, and data governance frameworks for pipeline generation and CAC measurement
Domain
SaaS / Enterprise HR Tech / Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, marketing automation, data analysis and visualization, campaign attribution, web analytics, data privacy compliance, business acumen
Preferred skills
Business intelligence tools, API integrations, webhook management, project management
Technologies
HubSpot, Google Analytics, Adobe Analytics, Heap Analytics, Looker
Responsibilities
Implement and maintain tracking systems with UTM parameters and lead source attribution; Lead design and execution of complex marketing automation workflows; Build and maintain marketing dashboards covering SEO, website analytics, and lead generation metrics; Develop and implement data governance frameworks and segmentation strategies; Train team members on marketing technology tools and best practices
Seniority
Senior, hands-on IC
