Product Marketing Manager
Core
Translate technical onchain finance capabilities into institutional buyer value, refine competitive positioning, and enable sales for enterprise deals in payments, trading, and custody.
Role type
Senior Product Marketing Manager (Onchain Finance)
Builds
Canonical data layer for onchain finance serving banks, asset managers, and payment networks
Domain
Blockchain infrastructure + Institutional Finance
Deliverable
product features
Required skills
Institutional sales cycle expertise, competitive positioning, win/loss analysis, product-to-market translation, enterprise content creation, stakeholder management
Preferred skills
Experience with regulated financial institutions, data-centric product marketing, technical fluency in blockchain protocols
Technologies
Blockchain protocols, SQL, data modeling, enterprise CRM tools
Responsibilities
Develop segment-specific positioning and messaging for institutional buyers; maintain competitive battlecards against crypto-native and in-house alternatives; translate product launches into customer value narratives; support pricing and packaging strategies; conduct win/loss interviews to refine ICP definitions; partner with research to create sales-ready thought leadership.
Seniority
Senior, hands-on IC