Demand Generation Marketing Manager
Core
Own and scale the lead generation engine to drive high-quality inbound leads and support revenue growth for a fintech platform helping doctors manage practices.
Role type
mid-senior IC demand generation marketer
Builds
multi-channel campaigns, email programs, and nurture sequences
Domain
fintech / healthcare practice management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
demand generation strategy, multi-channel campaign execution, email marketing, paid media management, sales alignment, funnel analysis, A/B testing, marketing automation, CRM workflow management
Preferred skills
experience scaling lead generation engines, translating data into actionable insights, cross-functional project ownership
Technologies
marketing automation platforms, CRM systems, email marketing tools, paid media platforms
Responsibilities
Own end-to-end demand generation strategy for inbound lead generation and pipeline growth; Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and digital channels; Build and manage email marketing programs including campaigns, newsletters, and nurture sequences; Partner with sales to align on lead quality, funnel performance, and conversion goals; Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion; Analyze campaign performance, attribution, and funnel metrics to drive continuous improvement; Test and iterate on messaging, channels, and offers to increase lead volume and quality; Maintain and optimize marketing automation and CRM workflows for lead capture and nurturing
