Mobile Paid User Acquisition Manager
Core
Manage and scale paid user acquisition campaigns across a diverse portfolio of mobile applications (subscription apps, games, brands) to acquire valuable users and achieve growth.
Role type
Senior IC mobile performance marketing manager
Builds
User acquisition for mobile apps via social, search, and mobile DSP channels
Domain
Mobile marketing / Performance marketing
Required skills
Mobile paid user acquisition, Mobile Measurement Partner (MMP) platforms, Mobile tracking and attribution, Apple SKAdNetwork (SKAN), Business intelligence tools, Client relationship management, Campaign optimization, Creative strategy, Creator sourcing, AI tools for advertising
Preferred skills
App Store Optimization (ASO), AI and creative tools (Claude, Canva, Midjourney, CapCut)
Technologies
Facebook, Instagram, X (Twitter), Snapchat, TikTok, Google Ads, Apple Search Ads, AppLovin, Moloco, Mintegral, Kayzen, Unity, Adjust, AppsFlyer, Branch, Kochava, Google Sheets, Google Data Studio, Tableau, Google Slides, Keynote, PowerPoint
Responsibilities
Set up, manage, and optimize performance advertising campaigns across social platforms; Plan and manage search advertising campaigns; Launch and optimize campaigns on mobile DSPs; Coordinate MMP setups for accurate tracking; Create performance reports and track KPIs; Analyze campaigns and implement optimization strategies; Prepare creative briefs and source creators; Explore AI-powered tools for workflows; Advise clients on measurement and tracking; Address client questions and present insights; Take ownership of account targets and KPIs.
Seniority
Mid-Senior, hands-on IC
