Digital Marketing Manager
Core
Volunteer Digital Marketing Manager responsible for owning the organization's search presence, SEO, and AEO strategies to drive discoverability for animal rights and plant-based living advocacy.
Role type
Volunteer Digital Marketing Manager (SEO & AEO focus)
Builds
Digital marketing engine for a Canadian nonprofit (Humane Choices Foundation)
Domain
Nonprofit / Animal Rights / Plant-based Living Advocacy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO (on-page, off-page, technical), AEO principles, keyword research, content strategy, email marketing, paid search management, analytics, Google Search Console, Google Analytics, SEMrush, Ahrefs, Wix
Preferred skills
Google Ad Grants experience, schema markup, content marketing in advocacy/health/sustainability, CASL compliance, LLM/AI search indexing knowledge
Responsibilities
Conduct keyword research and execute on-page/off-page SEO strategies; optimize content for AI-generated answers and featured snippets; manage email marketing programs and automation; plan and manage paid search campaigns; own analytics infrastructure and report on performance metrics.
Seniority
Volunteer, self-directed IC