SEO Lead (w/m/d)
Core
Lead and execute a holistic SEO strategy (Technical, Content, Offpage) to drive organic growth and visibility for Enpal's solar energy platform.
Role type
Senior SEO Lead / Manager
Builds
Organic search visibility, traffic, and lead generation for a solar energy SaaS platform
Domain
Renewable Energy / Solar Technology / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Technical SEO, Content Strategy, Offpage/Linkbuilding, Team Leadership, Data Analysis, GEO (Generative Engine Optimization), SEO Tools (GSC, Ahrefs, Sistrix, GA, Audisto, Screaming Frog), Technical Understanding (HTML, CSS, JS, APIs)
Preferred skills
Experience scaling SEO teams, Knowledge of LLM optimization and AI Overviews
Technologies
Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto, Screaming Frog
Responsibilities
Develop and own holistic SEO strategy, lead and mentor the SEO team, manage SEO roadmap and KPIs, collaborate with Product/Tech/Design, handle Technical SEO (Crawlability, Indexing, Core Web Vitals), execute data-driven Content and Linkbuilding strategies, implement GEO strategies for AI search engines, analyze performance data and report to C-Level
Seniority
Senior, hands-on IC with management responsibilities