Senior Creative Strategist
Core
Senior Creative Strategist driving paid acquisition growth via Meta, TikTok, YouTube, and Google through data-led creative strategy, testing roadmaps, and direct-response scripting.
Role type
Senior IC performance creative strategist
Builds
Scalable paid media creative assets (video, UGC, statics) for global growth campaigns
Domain
Creator economy / SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
performance creative strategy, direct-response copywriting, short-form video scripting, UGC/creator management, agency management, A/B testing design, platform algorithm fluency (Meta/TikTok/YouTube), data analysis (CTR/CAC/CVR), AI tool utilization
Preferred skills
SaaS/creator economy experience, Google PMax creative knowledge, global market localization, low-fi content production
Technologies
Meta Ads, TikTok Ads, YouTube Ads, Google PMax, CapCut, iPhone
Responsibilities
Develop performance-led creative briefs and structured testing roadmaps; Write high-converting direct-response scripts and hooks; Manage creative agencies and UGC creators end-to-end; Analyze performance metrics to pivot strategies and scale winners; Build a library of creative learnings and frameworks; Collaborate with Performance Marketing Specialists and cross-functional teams
Seniority
Senior, hands-on IC
